Screen Yorkshire & 4iP Present: Ideas Generation Workshop (08/07/10)
Ideas generation - Want to know how to recognise good ideas? More importantly, how to separate good ideas from great ideas?
4iP know that ideas generation is hard. This session will explore how to test a market opportunity, and how to stand out in the crowded marketplace that surrounds digital. It will focus on how to use marketing to build and engage your users, and most importantly how to turn them into paying consumers and monetize your content. We will also be looking at the difference between desire products vs demand products, and the importance of research and market analysis, but in a really tangible way for your projects.
Date: Thursday 8th July 2010
Time: 10.00 - 15.00
Venue: City Inn, Leeds
Following on from the Finance and Investment Workshop, the day will be led by 4iP and Screen Yorkshire together with guest speakers, who will be sharing their case studies, success tactics, and learnings from a number of 4iP and digital projects.
Attendees will also have access to a bespoke workshop delivered by Hyper Island.
Speakers include:
Lucy Würstlin - Yorkshire 4iP Commissioner
Emma Cheshire - Head of Industry Development, Screen Yorkshire
Richard Adams - Head of Digital, Hurricane
Henrik Johansson & Daniele Fiandaca - Hyper Island
This session is funded and supported by NorthernNet, 4iP and Screen Yorkshire. 
