BFI adds £1m to Prints & Advertising Fund (12/12/2011)
The BFI has announced an additional £1m for its Prints and Advertising (P&A) Fund, to further widen the distribution and marketing of specialised films, including independent British titles such as Lynne Ramsay's We Need To Talk About Kevin and Ralph Fiennes' Coriolanus, and make them more accessible to UK audiences.
Since 1 April 2011 the P&A Fund has invested over £2.5m, helping 23 films reach wider audiences across the UK. Distribution companies releasing specialised films are often smaller companies incurring a level of financial risk when getting these films to audiences. Yet with audiences showing demand for such titles, the P&A fund will help to ensure that they are seen more widely across the UK.
Amanda Nevill, CEO of the BFI, said: "As the UK's rich and diverse film talent achieves success worldwide and our competitive tax system helps bring record levels of inward investment at home, it's more important than ever for the BFI to ensure that momentum is maintained. By providing strategic, targeted support at the right time and in a way that industry needs, we are helping lay the foundations for film to spearhead the growth of Britain's creative industries and help drive growth in the UK economy."
For further info: BFI P&A Fund
