FULL MARKS TO NUMIKO FOR ITV'S 'DANCING ON ICE' (21/12/2010)
ITV Online and On Demand have re-commissioned Leeds-based agency Numiko to create a new site for hit show Dancing on Ice, building on the success of their development of an online channel for 2010’s I'm a Celebrity... Get Me Out of Here! and Drupal CMS build for daytime flagship show This Morning.
The Dancing on Ice website - www.itv.com/ice - has been redesigned to include more interactivity and engagement. The website will enhance the show experience, keeping fans up to date with exclusive news, videos and photos from the rink. This year’s site features custom Facebook integration, allowing visitors to comment and share content, and a ‘link to the rink’ widget which provides up-to-the-minute info and backstage exclusives on the skaters. The best fan tweets and Facebook comments will also be shared via the widget, creating a community feel and making the site a hub for all the gossip. Exclusive footage of rehearsals also provides video previews for fans of the show.
David Eccles, Managing Director of Numiko said of the new launch; “Our relationship with ITV, and the knowledge of this genre of show and what the audience really want has meant that the Numiko team has met the demanding schedule of the show with great confidence and no compromise on quality. We are extremely happy with the platform we’ve delivered for this year’s ‘Dancing On Ice’, and feel that its interactivity and creative style perfectly supports both the fun and the glitz that run through the TV shows.''
Kate Bradshaw, Deputy MD and Head of Online Commissioning for ITV.com said: “Dancing on Ice will demand a website that fully engages users and reflects the buzz created around these event shows. With the success of (the) I'm A Celebrity… site fresh in mind, Numiko have been crucial to help deliver this."
