IN THE SPOTLIGHT – THE INFLATABLE CROWD COMPANY UK (21/12/2010)
The Inflatable Crowd Company UK, based in West Yorkshire, is the only company worldwide that has links to the highly successful, original Inflatable Crowd Company in Los Angeles. The inflatable crowd was created in 2002 on the production of Seabiscuit and has since gone on to play a major part in cinematic history, featuring in over 80 films, as well as many TV programmes, commercials and music videos.
The Inflatable Crowd Company UK provides economical and realistic 3D crowds of inflatable mannequins for film & television productions. You may not realise it but you’ve probably seen them ‘in action’ – the inflatable crowd has appeared in a wide range of feature films, including Oscar favourite The King’s Speech, The Damned United, Hereafter, American Gangster, Sex Drugs Rock n Roll, Bronson and Wimbledon to name but a few….
For a full list of films, go to: http://www.inflatablecrowd.co.uk/Index/Feature_Films.html 
(l-r) The King's Speech (Momentum Pictures), The Damned United (Columbia Pitures / BBC Films) (both filmed partly in Leeds and Bradford) and American Gangster (Universal Pictures).
Danny Burraway, company director of The Inflatable Crowd Company UK, says:
''We create the mass, while the real extras, placed in front of the inflatables and intermingled throughout, provide the life by moving or cheering. Texture and attention to detail is crucial to making this illusion as seamless as possible, so we provide a full clothing and accessory package, including items such as realistic faces, wigs, hats and other accessories to match the period and look of the real extras. We have the facilities to create any crowd for any type of scene, from a formal theatre to supporters at a large sporting event.’’
(l-r) The Kings Speech and Hereafter, both due for cinematic release in 2011
A Crowd supplied by the Inflatable Crowd Company alongside real back ground artists can save a production up to anything between 60-90%, making large crowds scenes possible and affordable for TV & Film productions in the UK. If you work in film and television production and would like to find out more about The Inflatable Crowd Company UK, contact: danny@inflatablecrowd.co.uk. Each crowd package is put together individually and tailored towards your production budget. www.inflatablecrowd.co.uk
