TWENTYSIX JOINS FORCES WITH MOBILE AGENCY TO CREATE NEW DIVISION (20/10/2010)
It has been announced that full-service digital agency twentysix has taken leading mobile and app specialist agency Creative North under its wing to create a new specialist division, twentysix Mobile. Creative North's entire team of ten will form twentysix Mobile, enabling twentysix to immediately offer its clients a wealth of experience in mobile platform, game and app design and mobile marketing.
Creative North is a certified Intel, Nokia, Nintendo, iPhone and Blackberry developer and has worked with other clients including Orange, T-Mobile, Publicis, Channel 4, Pearson and Learndirect.
Phil Mundy, founder of Creative North, joins twentysix as head of mobile. The addition of his team means that twentysix now has over 70 digital specialists.
Gail Dudleston, CEO of twentysix, said: "Mobile is without question the future and it's already a hotly contested market. Taking on Creative North enables us to significantly boost our expertise in mobile and offer our clients specialist experience and credentials in mobile marketing, apps and games that few, if any, other agencies can match.
"Phil and his team are a perfect addition to twentysix, given our existing specialist divisions that handle search, affiliates and social media. Many clients are looking for a full-service solution from their online agency and this will help us to deliver exactly that."
Phil Mundy adds: "This is a really exciting deal. There's no question that twentysix has exceptional digital experience and it can offer us a level of support and resource that we could have never managed on our own. In turn, we can give its clients leading edge mobile solutions to ensure they are continually ahead of the game.
"What we bring to the table is five years' credentials and experience in and understanding of one of the most complex digital markets. Mobile is the fastest-growing sector of online marketing and twentysix Mobile will help to ensure that clients get the best possible solutions."
www.creativenorth.co.uk
www.twentysixdigital.com
