Samantha Glynne and Adeel Amini join Screen Yorkshire’s Board

Samantha Glynne (Fremantle) and Adeel Amini (The TV Mindset)

February 2nd

Screen Yorkshire Recruits TV Mindset Founder Adeel Amini and Fremantle’s Senior Vice President, Global Branded Entertainment, Samantha Glynne, to its Board of Directors

Screen Yorkshire today announces that two high profile media industry figures are joining its board of directors. Senior entertainment producer Adeel Amini, and Fremantle’s Samantha Glynne, both from Yorkshire, will be joining the Board this February.

Adeel Amini, a Bradfordian, formed The TV Mindset in 2018, a mental health support group for freelancers which advocates for constructive change in the industry, advising and informing policies of key decision makers and institutions. Adeel won the Edinburgh Television Festival Industry Champion Award 2020 for his work on behalf of freelancers during the Covid pandemic. A senior entertainment producer, Adeel’s TV credits include Catchphrase, Who Wants To Be A Millionaire?, Blind Date and 8 out of 10 Cats Does Countdown.

As a proud Bradfordian, I'm thrilled to be joining the board of Screen Yorkshire. It is my belief that our regions are vital in shaping the picture of national creativity, and Screen Yorkshire are already doing excellent work in this space. I look forward to working with them closely and making sure that our homegrown (and particularly our diverse) talent remain a key part of every conversation in this industry, which I hope we can make as accessible as possible to everyone for years to come.

Award Winning Producer and TV Mindset Founder Adeel Amini

Award Winning Producer and TV Mindset Founder Adeel Amini

Samantha Glynne works at world leading content producers Fremantle, where she is Global Senior Vice President of Branded Entertainment. Fremantle creates and distributes some of the world’s best known drama, entertainment, factual and lifestyle shows; from The Young Pope and American Gods to the X Factor and Take Me Out. Samantha drives branded entertainment activities for Fremantle around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximise advertiser engagement on TV and digital platforms.

Fremantle’s Senior Vice President, Global Branded Entertainment, Samantha Glynne

Having grown up in Leeds, it’s a great privilege to join Screen Yorkshire and be part of bringing exciting new projects to the region. I’m excited to combine my day-job of activating meaningful commercial partnerships with my passion for the region. I’m sure I am going to learn an awful lot from my amazing fellow Board members and I can’t wait to get started.

Fremantle’s Senior Vice President, Global Branded Entertainment, Samantha Glynne

We are delighted to be starting the year by welcoming Samantha and Adeel to our board, who each bring valuable experience and knowledge to Screen Yorkshire. Adeel’s passion for driving change in the TV industry will help us to build on our commitment to supporting Yorkshire’s freelance workforce and Samantha’s extensive commercial experience working with some of the world’s biggest brands across TV and digital platforms, will help us to develop our commercial strategies and activity.

John Surtees, chair of Screen Yorkshire’s board