Join Screen Yorkshire at this Masterclass for Yorkshire and NE Indies on effective Social Media for TV presented by industry specialists, Social Media Makes Sense. Presenter, Jo Booth, is well-known through-out the industry as the UK’s leading authorities on social media for TV. Her recent workshops at BBC Leeds’ Fierce Women event in Leeds were full to capacity. She and her company manage the social media campaigns for many of Britain’s most successful and popular programmes: Poldark, Victoria, Line of Duty, Endeavour, Curfew, Sunny Bunnies, Good Karma Hospital, Unforgotten are just a few household names they promote. She is a freelance SM trainer for the BBC. Her expertise is also sought by ITV GE, children’s programmes Wissper & Sunny Bunnies, RTS (NW & London) and the Indie Club.
This is a unique opportunity to learn the tricks of the trade, designed to keep Northern Indies abreast of the latest developments and techniques for getting the most out of Social Media platforms, especially important with Channel 4’s imminent arrival! Because of demand this event is limited to 2 places per Indie.
Time and date: Wednesday 22nd May, 6pm – 8.30pm
Location
ARCHIVE at Prime Studios
94 Kirkstall Road
Leeds
LS3 1HD
Social campaigns for drama and formats require differently nuanced approaches to audience engagement, asset creation and frequency of posting. When we work on programmes, we tailor each strategy to the core fan bases, so every campaign needs to be very different. Let’s face, it what works for Line of Duty isn’t going to gel with the audience for Help The Animals! And nowadays Commissioners are placing more emphasis on the quality of the second screen campaigns when looking at re-commissioning.
Jo Booth, Social Media Makes Sense
